ARCHIVOS MR PLAYBOOK (2008)

I didnt know about this, but apparently the NFL had a whole campaing surrounding this years super bowl, the official slogan was "Who wants it more?" and even in the super bowl trophy ceremony there was a banner behind the giants that said, "We wanted it more".

Well, this years campaign and super bowl logo are already out, and we already have them for you here on MR.

The new campaign slogan is "Believe in Now" im not really sure what they were looking for with this, but their marketing experts and they will know how to really exploit this... I guess with last years finish to the super bowl, they truly made honor to the Who wants it more slogan, and Eli simply did... maybe on this years super bowl the underdog will have to really believe...

Heres an extract of the article from the new nfl slogan:

“Believe In Now” is the season long theme for the NFL’s 2008 NFL campaign. The league introduced the marketing platform, along with the logo for Super Bowl XLIII, to about 300 licensees, team officials and retailers who gathered at Dolphin Stadium in Miami Gardens, Fla., last week for the sixth annual summit of “hard lines,” or non apparel, licensees.

"We decided to go with something new that focused on the emotion and passion of the NFL while dialing up the sense of urgency,” Jamie Weston said. “We want fans to feel like they can’t miss a moment, because there might be a ‘now’ moment at any time during the season.”



- The Rookie